Saturday, November 23, 2024
Business

Nike Go FlyEase hands-free shoes to be available later this year

Nike has offered the first look to its Go FlyEase shoes, the first 100% hands-free shoes. The Nike Go FlyEase hands-free shoes will be broadly available to consumers later this year.

If you are a Nike Member, you may be selected for an invite to buy these shoes now.

According to Nike, the underlying functionality of its FlyEase technology is to enable people to open, close and feel secure in a shoe using only one or no hands, with one of the benefits being adjustability to a wide range of foot shapes. Since its debut, the tech has been used in over 20 footwear styles across sportswear, running and basketball. The FlyEase products have been worn by 2016 Olympic gold medalist and 2015 and 2019 League MVP Elena Delle Donne and Seattle Seahawks linebacker Shaquem Griffin. It has also been worn through competitive distance runs by Justin Gallegos, one of only a few runners in the world with Cerebral Palsy to complete a half-marathon and a full-marathon.

The intuitive Nike Go FlyEase hands-free shoes are “evidence of how design, innovation and engineering can meet to answer an ambitious North Star,” said Nike News.

The smooth motion of the latest FlyEase shoes is thanks to a patent-pending bi-stable hinge that allows for the shoes to be secure whether they are fully closed or fully open. The duality brings a midsole tensioner, whose matchless flexibility boosts kicking-off a shoe and redefines this movement entirely as foundation for empowering as well as accessible design.

The true hands-free entry is made possible by the hinge and the tensioner.

Nike says that its Go FlyEase shoes are meant to serve the broadest range of active lifestyles, whether you are a parent with your hands full, a student racing to class or Italian champion fencer Beatrice Vio.

“Usually I spend so much time to get in my shoes,” said Vio; a 2014 and 2016 European champion, 2015 and 2017 World champion and 2016 Paralympic champion in the foil B category. “With the Nike GO FlyEase, I just need to put my feet in and jump on it.”

She added, “The shoes are a new kind of technology, not only for adaptive athletes but for everyone’s real life.”

Tabish Faraz

Tabish Faraz has professionally written and/or edited for American, Australian, British, Canadian, Malaysian, Pakistani and Vietnamese businesses. He also edited business news, among other news stories, for a San Francisco, California-based online news service for about four years and then for a San Jose, California-based news outlet for about five years. Write to Tabish at tabish@usandglobal.com and follow him on Twitter @TabishFaraz1

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