Ryan Reynolds buys ownership stake in Mint Mobile
Canadian-American actor, screenwriter, producer and comedian Ryan Reynolds has purchased an ownership stake in mobile wireless provider Mint Mobile.
Reynolds is a mobile phone enthusiast, says Mint Mobile’s press release announcing the news.
The “Deadpool” movie franchise star said on the occasion, “It’s a bit unconventional which is why I like it. Celebrities generally invest in high-end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month. I’m excited to champion a more practical approach to the most essential technology.”
Mint Mobile CEO David Glickman stated, “Mint Mobile’s consumer-centric approach and maniacal focus on generating consumer value has kicked Mint into hyper-growth mode. It’s fitting that the most disruptive wireless company is now owned by the most innovative marketer on the planet.”
The Reynolds announcement page on Mint’s website quotes the Golden Globe-nominated actor as saying, “While every other tech titan is off chasing rockets, I’ll corner the budget-friendly wireless sector. Like most people, I only use rockets 10-12 times a year but I use my mobile service every day.”
Mint offers wireless for as little as $15 a month. There are no contracts and no retail overhead costs.
As an owner, Reynolds will help with the mobile wireless provider’s strategic decision-making and marketing and communication efforts.
Formerly known as Mint SIM, Mint Mobile was launched by mobile virtual network operator (MV/NO) Ultra Mobile in August 2016. At the time of the launch, it was an online-only MV/NO focusing on prepaid mobile plans on the T-Mobile cellular network. The company started operating independently last month.
This is not the first time Ryan Reynolds has acquired an ownership stake in a business. He purchased a stake in Aviation American Gin in February 2018.
Image via press release
