Samsung 2020 QLED 8K TVs to play broadcast 4K content
Samsung has announced that its upcoming 2020 QLED 8K television lineup will come with ATSC 3.0 tuners and can therefore playback up to 4K broadcasts and content when the signals are transmitted.
The current ATSC 1.0 standard can receive and playback content in just Full HD resolution.
The next-generation 3.0 broadcast standard does not only deliver higher resolution, but also provides more realistic audio and interactive experiences.
A Samsung press release said the standard is “designed to usher in a new era of over-the-air transmission TV broadcasting.”
Hyogun Lee, executive vice president of the Visual Display Business at Samsung Electronics, stated, “Samsung is constantly transforming the technology we put in front of our consumers to give them the ultimate home entertainment experience, so leading this endeavor was a natural step.”
He added, “NEXTGEN TV powered by ATSC 3.0 enhances the at-home viewing experience for our 2020 QLED 8K owners and beyond. We’re excited to see how the standard steers our broadcast partners into developing content and experiences for our 8K ecosystem. We are just beginning to scratch the surface and are excited about the full potential enabled by ATSC 3.0.”
Samsung said the 3.0 standard’s Dialogue Enhancement and Multi-Channel Object Audio features will offer louder and clearer sound allowing for immersive experience as well as the traditional surround sound.
The South Korean multinational conglomerate said it has been leading development efforts around high-resolution broadcast for years, having also been working with National Association of Broadcasters and Pearl TV on broadcasting experimental transmissions and testing new features across numerous industry collaborations and events.
“These efforts have ensured that Samsung is leading the world with the best in class Ultra HD viewing experiences and have given broadcasters the ability to continue innovation within the 8K ecosystem,” the company said in the press release.
Image credit - Christopher (Source) (CC BY 2.0)
